The development and influence of some American consumer symbols in the 20th century

Abstract

In the 20th century, the United States rose to become an economic and military superpower. This position helped the United States promote its role in re-establishing the world order and disseminating its national values. The US has rapidly integrated with the world through economic and commercial activities. Many American consumer products, services and entertainment programs greatly appealed and showed the strength of the US soft power. The trend of "exporting American culture" through cuisine, fashion, entertainment, sports, computer software... has dominated the global market for decades. The following article will present the development history of some brands that have become symbols in American popular culture, showing the beliefs and aspirations of Americans in certain historical periods. At the same time, the article also analyzes the influence of these symbols on the world in the 20th century.